Prof. Abhinandan Jain, Adjunct Professor, SoB, SMVDU and Professor at IIM Ahmadabad conducted a week long workshop on ‘Case Writing and Case Method of Teaching’ for the faculty members and research students of the School of Business, Faculty of Management.
Having specialization in the field of product promotion and distribution management, strategic marketing and quantitative models in marketing, Prof. Jain has taught at IPMI, Jakarta, Indonesia; and Tribhuvan University, Kathmandu, Nepal besides, IIM Ahmedabad. He has written more than 60 cases in the different areas of management education alongwith number of research papers.
Prof. Jain emphasized on imparting skills to the students of MBA as only disseminating knowledge is not adequate in present era of digital world for the students of management programme. Prof. Jain arranged deep analytical sessions for the participants with the aid of three comprehensive Case studies written by him and other authors. During his sessions the conference hall of SoB became mini IIM.
Moreover, sessions of Prof. Jain with the students of MBA 1st year as well as MBA 2nd year have become really fruitful by the resource person with the crisp and effective teaching pedagogy. Furthermore, visit of Dr. Sanjeev Jain, Vice Chancellor SMVDU to the School of Business during the one of the sessions of the workshop gave positive inputs to the participants and wished success for the participants of the workshop. The Vice-Chancellor called for using case method of teaching for more effective teaching delivery in the classroom so that better product can be prepared for the corporate world.